Despite the fact that there is no definitive prediction of what will happen in the world of SEO in the next year, there are a few things that we can look forward to. One of the things we can look forward to is the rise of voice search. This means that SEO will become much more important than it is currently. We should optimize our website for voice search. We should target certain keywords in a way that makes them a question rather than a direct answer.
Mobile traffic will be more popular than desktop
Compared to desktop traffic, mobile traffic has grown faster over the last few years. This is not surprising considering that mobile devices are becoming more and more popular. There are many reasons why people prefer to perform online-based activities on mobile devices. These include convenience and portability.
The number of users is growing fast, with over 5 billion internet users worldwide (source). These numbers are expected to grow even faster in the next few years. By 2023, mobile data traffic will be 110 exabytes a month, or 5.5 million years of streaming HD video.
Mobile traffic is also expected to become the dominant platform for social networking. By 2023, social networking will account for eight percent of all traffic (source). Among mobile users, the largest share of time is spent on messaging apps. This is expected to increase by 33 percent over the next four years.
Video traffic is also predicted to grow by 50 percent over the next four years (source). This will likely spur greater emphasis on advertising. Mobile video traffic will account for seventy-five percent of mobile traffic by 2023.
Mobile Internet use has the potential to outstrip desktop usage in the future. However, it will take some time to change the way people use the Internet.
Link building is more important than on-page SEO
Creating links to your website is a way to enhance your search engine visibility. There are several different tactics that can be used to achieve this. These include backlinking, guest posting, and creating referral links.
One of the best link building strategies is to create high quality, highly valuable content. These types of articles can increase traffic to your site and help you to refine your conversion rate optimization testing strategy.
The most important part of this strategy is writing great content that will be relevant to your industry. This content should be able to attract links and increase your domain authority.
The best links are those from local sites. Local links are easier to find and are less likely to be replicated.
The best way to increase traffic to your site is to target users who are already interested in your products or services. This is easier to accomplish by creating content and links that speak directly to these users.
The best way to achieve the best results is to use a combination of tactics. This can include creating content that will be relevant to your target audience, guest posting, or a combination of both.
The best links are those from reputable sites. These include sites that are in your industry, or a closely related industry. These links can boost your site’s traffic and build a reputation for your business.
Target keywords in form of a question
Choosing the best keywords for your SEO campaign is the right move. If you have not yet done so, then it is time to start. In addition to optimizing your site for search, you should also optimize your content for local search as well. The best way to do this is to take advantage of Google’s local listings and Google My Business profile. There are many free tools for this task. One of the best tools is a free service called Google Local. In addition to free tools, a well crafted website will tell you a lot about your business, including your customers’ likes and dislikes. For the best results, you should take a good look at your competition as well. Getting ranked highly for the right keywords is a cinch if you’re able to take advantage of this tactic.
There are many ways to go about choosing the best keywords for your SEO campaign, but there are many pitfalls to avoid. The best way to do this is to use the aforementioned free tools to guide you through the process. It is also a good idea to keep a spreadsheet of keyword ideas and their related sites in one central location. This will save time and energy in the long run.
Avoid keyword cannibalization
Managing keyword cannibalization is a crucial part of SEO. The reason behind this is because it can affect your search engine ranking and overall organic traffic. It’s a common mistake that many people make, but there are a few simple tips that can help you avoid keyword cannibalization.
The first step is to determine if you have a problem. You can do this by looking up the search queries that are relevant to your industry. Then, use a tool to scan through your website for pages that aren’t optimized for the keyword. If you do find a problem, you can take the steps necessary to rectify it.
You can do this by using a tool such as Semrush. This tool will give you comprehensive data. This data will help you find the most important keyword targets to optimize for. Using a tool like this can make keyword planning a lot easier.
You can also use a tool like Ahrefs to check if your site is experiencing cannibalization. This tool will show you any pages that have cannibalized content, and you can decide what to do next.
Another tool that can help you find and fix keyword cannibalization is Similarweb. This tool can map out your content and tell you how many pages compete for the same keyword. It’s a great tool for SEO agencies and webmasters.
Finally, you can also track your keyword rankings with a website analytics tool. This can be useful for tracking your keyword performance, as well as other analytics. It’s a good idea to check your SERPs as well, and to see how many pages are competing for a given keyword.
Optimize for voice search
Getting the right voice search optimization will help your website rank higher on the SERPs and increase your organic reach. Voice search is a growing trend. In fact, there are expected to be 24.5 million voice-first devices shipped this year (source).
Voice search is a natural language search method that uses phrases and queries to get results. Searchers initiate the search by speaking a phrase into their device. These devices, primarily smartphones, respond with spoken results.
Unlike typed searches, voice search is faster. The average voice search results page load time is 8.8 seconds, according to Backlinko. That’s more than twice the average time it takes to load a webpage. That means a slow website isn’t going to be able to answer a verbal query.
Voice search users expect an answer to their question instantly. The average voice search answer is 29 words (source). It’s usually very specific and conversational. Trigger words and question words often appear in voice search queries. These words tell the searcher what they are looking for.
Using long-tail keywords is a must. They’re more specific and attract higher-intent traffic. A long-tail keyword is three or more words and can be customized to your business.
Using structured data on your website is another way to rank better in voice search. It can also lead to more conversions. Getting the right voice search optimization is a key way to compete against other businesses.
A good SEO strategy for voice search should focus on natural language and conversational tone. It’s important to understand how customers ask questions. Whether they ask “how” or “who”, you need to get to the point quickly.